Michael Alexander

Growth-Focused Digital Marketer

SEO - Email Campaigns - UX Optimization - eCommerce Support

I help mission-driven and experience-based companies grow — using data, storytelling, and digital performance improvements.

Let’s build something impactful

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Recent Results

  • +33% organic traffic across multi-brand ecosystem

  • +20% conversion rate improvement after key UX upgrades

  • 45% email campaign open rates, above industry benchmarks

  • 11,200+ search impressions for a brand-new product line

  • Top-10 keyword rankings for high-intent B2B and B2C search terms

  • 2:28 avg time-on-page for strategic landing pages

Content & Booking Clarity

Supporting high-consideration multi-day trips through UX improvements

  • Collaborated with leadership + SEO specialist to refine trip detail structure

  • Executed bilingual page updates, visuals, and metadata improvements

  • Helped visitors understand pricing, length, difficulty, and logistics

Outcome:

  • Increased clarity and decision-readiness for longer booking cycles

Featured Work

Email & SEO Growth

Performance improvements for technical training courses

  • Executed high-engagement email campaigns in Klaviyo & supported automated touchpoints

  • Led SEO + CRO improvements across 40+ product and collection pages

  • Strengthened pathways to help field professionals find and book the right course

Results:

  • +33% organic traffic

  • +20% conversions

  • 45% open rates

Corporate Retreat SEO Launch

Demand validation for a new B2B revenue stream

  • Supported SEO optimization, UX layout, and visual direction; managed full publishing

  • Targeted high-intent corporate retreat keywords

Results:

  • 11,200+ search impressions

  • Top-10 keyword rankings

  • 2:28 avg time-on-page

  • First inbound corporate group inquiries

Content Operations & Pipeline Growth

Designed a content-to-lead engine that consistently converted viewers into qualified ales prospects

  • Scaled and managed content operations through a distributed team of animators, voice, actors, and editors resulting in an overall 70% increase to sales prospects.

Outcome:

  • Created a $1.9MM sales channel by launching the company’s first content marketing strategy

Skill set

I apply this toolkit to drive real audience growth, improved engagement, and clearer conversion paths.

Technical

  • SEO (Search Console, GA4)

  • Email Campaigns (Klaviyo)

  • Shopify & WordPress publishing

  • Basic graphic design, photo & video editing (Adobe Creative Suite)

  • CRO & Website optimization

Strategic

  • Digital performance improvement

  • Content structure + UX for Education & Experiences

  • Data-informed decision making

  • Multi-brand coordination

  • Audience insight + messaging adaptation